Füzike branding and deck of cards design
Branding
It was important for the brand identity to feel vibrant and cheerful while reflecting nature and a handmade vibe. At the same time, we couldn’t overlook the fact that these are specifically baby products and that movement is also an essential part of the brand.
That’s why a more dynamic logo was created (playful font placement), incorporating the Füzike flower as a symbol. The colors are bold and vibrant, and the unique illustration conveys a love for nature and the handmade feel. The overall look is joyful, happy, and curious – just like a child.
"Imagine, the idea for the name Füzike came from the fact that the products are made with bead threading. But it’s also a cute flower and a rare female name." – Zsófi, the owner of Füzike.
Card design:
On the first "Hello WORLD, I’m here!" card, you can write your baby’s name, birth date, length, weight, or any other important information. On the back, jot down what their birth meant to you!
On the other cards, under the "Letter to You" section, you can capture the most important events and special moments of each month, addressed to your baby.
Each card is uniquely illustrated by me. You can make a bed time story from the illustrations, make some memory for your kid on the "Letter to you" section, and you can use on photoshoots to. So this is a 3 in 1 unique deck of cards.
