Labeled by boriana, medium branding package
“I believe in the power of clothing and kind words. What happens when you mix those two? An instant self-confidence boost. Kind messages with unique graphics—from your clothes, to you.” - Gál Hanna, owner of @labeledbyboriana and @borianacouture.
It was essential for the brand identity to reflect uniqueness (hand-drawn logotype), freedom (wavy motifs), and energy—most evident through the color palette and font pairings. It also needed to strike a balance: bold enough to stand out on the screen without being too extreme.
The overall look conveys a calm, thoughtful atmosphere while preserving elements of creativity, friendliness, and playfulness. This brand identity leans toward harmony and elegance while retaining boldness and individuality.
For me, it’s crucial that a brand has soul. That’s when I can truly connect with it and leave a piece of myself in the process. @labeledbyboriana is one such brand—it reflects Hanna’s heart and soul, her amazing energy. Thank you, Hanna, for trusting me with this project!
I did not create the logo icon.
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