Venusversum extra mini branding package
Concept and Mood
The creation of this visual identity highlights femininity, balance, and spirituality, seamlessly integrating symbols of yin and yang energies, nature, and the universe into its visual world. The overall effect evokes a sense of security, strength, passion, and lightness while delicately preserving the sensitivity of the feminine soul.
The creation of this visual identity highlights femininity, balance, and spirituality, seamlessly integrating symbols of yin and yang energies, nature, and the universe into its visual world. The overall effect evokes a sense of security, strength, passion, and lightness while delicately preserving the sensitivity of the feminine soul.
The iconography is rich with meaning: the shell evokes the myth of Venus, the symbol of feminine beauty and love. The seated woman in a yoga pose conveys inner peace and a sense of safety, while the stars and planets reference the infinity of the universe and the power of hope. The sun and moon symbolize the perfect balance of yin and yang energies. The magnolia and lily represent femininity and the beauty of nature, while the star on the forehead underscores the importance of guidance and inner wisdom. The hand-drawn elements are intentionally imperfect, serving as a reminder that self-love includes embracing human imperfections.
Typography
The curves and details of the typography in the logo reflect simplicity, femininity, and elegance, while the stable baselines evoke a sense of strength and reliability. The lightness embedded in the forms creates an airy effect that aligns perfectly with the brand's philosophy.
The curves and details of the typography in the logo reflect simplicity, femininity, and elegance, while the stable baselines evoke a sense of strength and reliability. The lightness embedded in the forms creates an airy effect that aligns perfectly with the brand's philosophy.
Colors
Deep crimson represents passion and spirituality, while light pink emphasizes tenderness and femininity. Beige and soft brown tones convey naturalness and stability, complemented by the mysterious and spiritual ambiance of deep purple. The harmonious combination of these colors creates a calming yet energetic atmosphere.
Deep crimson represents passion and spirituality, while light pink emphasizes tenderness and femininity. Beige and soft brown tones convey naturalness and stability, complemented by the mysterious and spiritual ambiance of deep purple. The harmonious combination of these colors creates a calming yet energetic atmosphere.
Overall Impression
This identity beautifully combines the depths of the feminine soul with the infinity of the universe. The synergy of iconography, typography, and colors forms a visual world that is both emotionally rich and aesthetically refined. The hand-drawn symbols add a personal and unique character to the brand, while the spiritual and holistic values connect the target audience to the brand's message.
This identity beautifully combines the depths of the feminine soul with the infinity of the universe. The synergy of iconography, typography, and colors forms a visual world that is both emotionally rich and aesthetically refined. The hand-drawn symbols add a personal and unique character to the brand, while the spiritual and holistic values connect the target audience to the brand's message.
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