Flessfizio branding
The visual identity perfectly embodies the brand’s core message: it keeps you in motion, liberates, and supports. The dynamic lines, unique typography, and energetic colors come together to create a look and feel that is bold, youthful, and authentic.
At its core lies an iconic shape, a stylized representation of a person in motion (fencing). The flowing lines, used as complementary graphic elements, symbolize the energy flow, the lightness of movement, and continuous progress.
The icon’s combination of rounded and angular forms strikes a perfect balance—where precision and expertise meet human-centric dynamism.
This principle is further reinforced by the logotype. The design of the letter "O," reminiscent of an infinity symbol, represents continuous growth, infinite knowledge, and ongoing motivation, while the curve of the “S” reflects the sharpness of an épée and the journey taken.
